Head of Admissions
About the Role
Key Responsibilities Admissions Management Manage the complete admission lifecycle from walk-ins and telephonic enquiries to successful student admissions. Ensure smooth and efficient functioning of the admissions process across all school sections. Follow up with prospective parents and previous non-interested enquiries (NIs) for re-engagement and second-round counselling. Team Leadership & Training Lead, manage, and mentor a team of 2 or more Admission Counsellors. Develop effective sales pitches and admission conversion strategies for counsellors. Train Admission Counsellors on: Admission process workflows Parent counselling Objection handling Conversion techniques Follow-up best practices Admissions Collateral & Process Development Prepare and maintain admission folders for Pre-School and Higher Sections, including: School infrastructure and facilities Board affiliation details Benefits of the academic board School achievements and student accomplishments Co-curricular activities Fee structure Ensure all admission materials are updated before the admission season. Reporting & Analysis Collect daily feedback from counsellors regarding: Number of enquiries Walk-ins vs telephonic enquiries Follow-up status Conversion numbers Maintain and update the enquiry database daily. Prepare analytical reports on: Source/mode of enquiries Geographic / PIN code trends Reasons for non-conversion / non-interest Present daily reports, insights, and improvement plans to the Principal. Strategy & Lead Generation Conceptualize and execute events/activities to increase school footfall and enquiry generation. Recommend strategies to improve admissions conversion rates and parent engagement. Financial Coordination Share daily admissions updates with Accounts, including: Number of admissions confirmed Fees collected Approved discounts Payment schedules Ensure fee-related coordination is accurate and timely. Infrastructure & Operations Oversee setup and upkeep of a professional counselling room / model classroom environment. Manage admission-related stationery and material inventory. Handle admission-related escalations and crisis situations effectively. Culture & Leadership Uphold the school’s values, culture, and parent experience standards. Take on additional responsibilities assigned by the Principal or school leadership.
Requirements
Required Qualifications Bachelor’s degree in Business Administration, Marketing, Education, or related field Master’s degree preferred Experience 3+ years of experience in admissions, counselling, sales, business development, or education management Prior experience in school admissions / education sector preferred Experience managing a counselling or admissions team Required Skills Strong sales and conversion skills Team leadership and people management Excellent communication and interpersonal skills Parent counselling and objection handling expertise Data analysis and reporting skills Process management and operational execution Strategic thinking and problem-solving MS Office proficiency (Excel, PowerPoint, Word) Organizational and multitasking abilities